›More Data‹ is the fourth release by PFA Studios’ long-term musical collaborator Moderat. In 2023, I worked on a project basis as a freelancer for PFA Studios (Creative Directors) on the visual campaign as well as the accompanying assets such as cover artworks, posters, and ads. The visualization of cause and effect in „More Data“ shaped the design approach behind this unique campaign. PFA Studios combined conceptual depth with a striking design language that captured the spirit of the album. The collaboration emphasized both continuity and innovation between Moderat and PFA Studios across multiple projects. The graphic and visual elements of the campaign played a decisive role in placing Moderat’s music in a new context. The created assets were widely used internationally and made the visual identity of the album unmistakable. The creative direction by PFA Studios ensured a consistent look throughout all communication channels. The interplay of music and graphics was central to the campaign and gave it a distinctive recognizability. The impact of „More Data“ was thus made not only audible but also visually tangible.